South China Morning Post Optimises Publishing Capabilities With NewsPublish

Layout International’s NewsPublish solution provided South China Morning Post with comprehensive tools for multi-channel publishing.

The South China Morning Post, a leading global news company and Hong Kong’s newspaper of record partnered with Layout International, an enterprise solution provider, to optimize its newspaper production cycle and, at the same time, increased the company’s agility as a news platform for the digital age.

The total solution consists of the NewsPublish Multi-Channel Publishing System that improves turnaround time and the efficiency of the newsroom’s automated production cycle.

“We are impressed by Layout International’s expertise, industry-specific experience, and commitment to support our goal and serve our readership in Hong Kong,” said Etienne Maccario, South China Morning Post’s Senior Vice President of Technology. “Their solution is purpose-built for our digital-first newsroom while reinforcing the efficiency, reliability, and responsiveness of the Post’s print production system, and we are delighted to have them as our partner.”

Jean-Michel Habis, CEO of Layout International, explains: “The transition into a multi-platform and digital-first news organization starts at the heart: the digital transformation of the newsroom.”

He adds: “Working with SCMP is by itself a milestone for Layout. We are proud to have achieved a smooth and successful digital transformation at one of the largest publishers in the region.”